Corporate. Social. Responsibility. CSR describes the mission of companies to improve communities, the economy or the environment. Demonstrating this type of citizenship is a characteristic consumers look for when they select with whom they want to do business.
Below are 3 ways in which your business stands to benefit from CSR, not to mention the world around you!
Build Customer Loyalty
In today's socially conscious environment, employees and customers value working for and spending their money with businesses that make CSR part of their mission. Companies can make such a significant impact on our world today and build customer loyalty at the same time. According to Born2Invest,
"88% of consumers said they were more likely to spend money for a company that supports and engages in activities to improve society."
Attract and Retain Great Employees
Competition can be fierce when trying to hire talent that can help create a successful company. CSR can actually play a significant part in the decision of whether or not someone chooses to work for you and stay with a company longer term! Susan Cooney, head of global diversity, equity and inclusion at Symantec, said that a company's sustainability strategy is a big factor in where today's top talent chooses to work.
"The next generation of employees is seeking out employers that are focused on the triple bottom line: people, planet and revenue," said Cooney.
Make The World A Better Place
It takes a village! Looking at the BIG picture . . . whether you are an employee of a company on a mission or a customer supporting that organization through your transactions, CSR is all about everyone doing their part in helping to make the world a better place!
"76% of buyers say that companies that are addressing social environmental issues let them feel like they're doing their part" (CSR Expert, Nicole Campbell).
Me To You Box is doing its part by contributing to NSF's Little Angels Care Package Program and Julia's Butterfly Foundation. Co-Founder, Annyssa Cantor, states,
"Me To You Box was born out of our love for our children, so it was important for us to to extend that platform's mission with foundations that aim to support the lives of children and their families in need."